WE’RE CONSULTANTS DEDICATED TO HELPING COMPANIES MAXIMIZE THE VALUE THAT THEY RECEIVE FROM THEIR COMMUNICATION PARTNERS
Agency Roster & Structure Alignment
As your marketing strategy changes, have you changed your agency roster? Do you have the right number of agencies? And the right type of agencies? Or too many agencies?
You need to optimize the value of your agencies by aligning their delivery to your strategy. We review your strategic needs and your current roster capabilities to deliver optimizing performance.
Agency Search & Pitch Management
Selecting a communication partner is one of the most important decisions a marketer makes. We will help you find the agency that can best serve your needs.
Mint Mena is fact-based and is disciplined in its search and selection process to provide marketers with both a qualitative and quantitative framework to review current and prospective agency partners.
Our approach identifies and matches your needs with agency capabilities, culture and location. It maintains objectivity, saves valuable management time and provides a framework for an appropriate compensation structure.
SCOPE OF WORK MANAGEMENT
How do you define your scope of work for your agencies? Do you use your scope of work to focus your agencies to the task at hand?
Do you allocate work across your agency roster based on scope of work? Is your agency remuneration linked to your scope of work?
Defining and managing your scope of work is the easiest and fastest way to deliver greater value for your marketing budget.