Today’s marketing budgets are under pressure to accomplish more with less. What if you could save 10 percent or even 15 percent from your marketing spend? Such a savings could dramatically impact your company’s pipeline and bottom line.
These are the challenges that, CMOs, CPOs, and CFOs all work together to solve, striving to extract the most from every dollar spent. Marketing execute the campaigns and programs that generate revenue for the business. Procurement negotiate and maintain competitive supply chain costs for marketing materials. Finance allocates budgets and monitor costs across marketing and all departments to maintain the company’s competitive advantage. They all have one common goal which is maximizing marketing return on investment (MROI).
Yet, they face challenges that include high marketing costs, lower impact from the marketing budget than intended, and the diluted control over spend that comes from working with multiple suppliers across business units. The challenges are seen in multiple categories, but especially in the areas of media production, branded merchandise, and point-of-purchase marketing items where organizations spend millions annually.
At Mint we can help you achieve some of these results by optimizing your marketing execution costs. Mint brings extensive experience in controlling marketing production spend, developing processes to manage suppliers, improving efficiencies, and identifying areas where smart solutions will drive savings. Mint specializes in the sourcing, production, and delivery of branded materials across channels and geographies. We can help you deliver high-impact, cross-channel marketing campaigns and programs, while realizing improved efficiency, transparency, and meaningful savings.